EducationalOrganization Schema Markup
EducationalOrganization covers schools from kindergarten through university level.
Google Search Features
- Organization Administrative details such as the logo, address and contact details; the logo can appear in search results and knowledge panels.
- Review snippet Star ratings and a review excerpt for the reviewed item. Local businesses and organizations: only reviews of other businesses, not reviews they collect about themselves.
When to Use EducationalOrganization
Properties
| Property | Type | Status | Description |
|---|---|---|---|
| name | Text | recommended | School name. |
| url | URL | recommended | School website. |
| address | PostalAddress | recommended | Campus address. |
| telephone | Text | optional | Main phone number. |
| description | Text | optional | School description. |
JSON-LD Examples
University
A university.
{
"@context": "https://schema.org",
"@type": "CollegeOrUniversity",
"name": "Pacific Tech University",
"url": "https://pacifictech.edu",
"address": {
"@type": "PostalAddress",
"addressLocality": "San Jose",
"addressRegion": "CA",
"addressCountry": "US"
}
}Common Mistakes
Using Organization instead of the more specific educational subtypes.
Complete Guide to EducationalOrganization Schema Markup
EducationalOrganization is the schema.org type for institutions whose business is teaching: universities, colleges, schools and training centers. It's a subtype of Organization, and schema.org defines six more specific ones: CollegeOrUniversity, School, ElementarySchool, MiddleSchool, HighSchool and Preschool. Use the most specific that fits; a university's markup should say CollegeOrUniversity.
Google reads it as Organization markup. Its organization documentation has no required properties, recommends name, url, logo and sameAs links to the institution's official profiles among others, and suggests putting the markup on the home page or on a single page that describes the organization. An institution with a campus that visitors come to can add its address and telephone, as the example on this page does.
The one other Google feature that applies is review snippets, with a restriction: an organization can't show star ratings from reviews about itself that it collects and hosts on its own site. A school's markup shouldn't carry an aggregateRating built from its own testimonials.
The type is most useful as a link between pages. A university's Course markup can name the institution as its provider, a faculty page's Person markup can say where the person works with worksFor, and an alumni profile can use alumniOf. When each of those refers to the same @id, for example https://www.example.edu/#organization, search engines see one institution rather than several similar names.
The common mistake is too little specificity: a university described as a plain Organization, or each department described as a separate, unconnected organization. Departments and campuses can be linked to the institution with department and subOrganization, or described with their own type and a parentOrganization that points back to it.
Related Types
Check Your EducationalOrganization Markup
The generator doesn't have a EducationalOrganization form yet. Paste your markup into the validator to check its types, properties and values, and what Google needs from it.
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