Business Extends: LocalBusiness

FinancialService Schema Markup

FinancialService covers businesses in the financial sector. Use more specific subtypes like BankOrCreditUnion or InsuranceAgency when available.

Generate FinancialService Markup View on Schema.org

Google Search Features

Local business Business details such as opening hours, address and ratings.
Organization Administrative details such as the logo, address and contact details; the logo can appear in search results and knowledge panels.
Review snippet Star ratings and a review excerpt for the reviewed item. Local businesses and organizations: only reviews of other businesses, not reviews they collect about themselves.

When to Use FinancialService

Banks Investment firms Insurance agencies Accounting firms

Properties

Property	Type	Status	Description
name	Text	required	Business name.
address	PostalAddress	required	Business address.
telephone	Text	recommended	Phone number.
url	URL	recommended	Website.
openingHoursSpecification	OpeningHoursSpecification	recommended	Business hours.

JSON-LD Examples

Accounting Firm

A CPA firm.

{
  "@context": "https://schema.org",
  "@type": "FinancialService",
  "name": "Premier CPA Group",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Denver",
    "addressRegion": "CO",
    "addressCountry": "US"
  },
  "telephone": "+1-303-555-0165"
}

Common Mistakes

Using generic LocalBusiness for financial businesses.

Complete Guide to FinancialService Schema Markup

FinancialService is the LocalBusiness subtype for financial businesses with premises: banks, credit unions, accountants, insurance agents and financial advisers. schema.org defines four more specific subtypes, AccountingService, AutomatedTeller, BankOrCreditUnion and InsuranceAgency, and a bank branch is better described as a BankOrCreditUnion than as a generic FinancialService.

As a LocalBusiness it's read for Google's local business results, where name and address are required and telephone, url, geo, openingHoursSpecification and priceRange are recommended. Each branch or office gets its own markup with its own address, hours and phone number, and a cash machine can be described as an AutomatedTeller with its own location.

Opening hours matter more here than for most businesses, because branch hours change on public holidays. openingHoursSpecification holds the regular week, and extra entries with validFrom and validThrough can mark holiday closures, so the hours in the markup match the ones on the door.

The business and its products are different things. A checking account, a mortgage or a credit card is a FinancialProduct, the schema.org Service subtype with its own subtypes such as BankAccount, LoanOrCredit and PaymentCard, and the institution offers it as its provider. Describing the products doesn't earn a Google rich result, but it keeps them apart from the branch in the markup.

Two things to avoid: an aggregateRating built from reviews the business collected about itself, which Google's review snippet guidelines don't allow on the business's own site, and properties that promise more than the page shows, such as interest rates or fees in the markup that the page doesn't state.

Ready to Create FinancialService Markup?

Use our free generator to create valid FinancialService JSON-LD markup with a visual form. No coding required.

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