Business Extends: LocalBusiness

MedicalBusiness Schema Markup

MedicalBusiness covers healthcare providers from small practices to large hospital systems. Google uses this markup for health-specific search features and local business listings with medical-specific information.

Generate MedicalBusiness Markup View on Schema.org

Eligible Rich Results

Local Business Knowledge Panel Google Maps

When to Use MedicalBusiness

Doctor's offices Dental practices Clinics Hospitals Urgent care

Properties

Property	Type	Status	Description
name	Text	required	The medical practice or facility name.
address	PostalAddress	required	Practice address.
telephone	Text	recommended	Main phone number.
medicalSpecialty	MedicalSpecialty	recommended	The medical specialty (e.g., Dermatology, Cardiology).
isAcceptingNewPatients	Boolean	optional	Whether accepting new patients.
availableService	MedicalProcedure	optional	Services offered.
openingHoursSpecification	OpeningHoursSpecification	recommended	Office hours.
image	URL	recommended	Photo of the practice.
url	URL	recommended	Practice website.

JSON-LD Examples

Family Practice

A family medicine clinic.

{
  "@context": "https://schema.org",
  "@type": "Physician",
  "name": "Dr. Sarah Chen, MD",
  "medicalSpecialty": "Family Medicine",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "200 Health Ave",
    "addressLocality": "Austin",
    "addressRegion": "TX",
    "postalCode": "73301",
    "addressCountry": "US"
  },
  "telephone": "+1-512-555-0142",
  "url": "https://drchenmd.com",
  "openingHoursSpecification": {
    "@type": "OpeningHoursSpecification",
    "dayOfWeek": [
      "Monday",
      "Tuesday",
      "Wednesday",
      "Thursday",
      "Friday"
    ],
    "opens": "08:00",
    "closes": "17:00"
  }
}

Common Mistakes

Using generic LocalBusiness instead of a specific medical subtype like Physician, Dentist, or Hospital.

Not including medicalSpecialty — this is key for patients searching by specialty.

Complete Guide to MedicalBusiness Schema Markup

MedicalBusiness markup helps healthcare providers appear accurately in local search results with specialty information, office hours, and contact details. For medical practices, being found in local search is often the primary source of new patient acquisition.

The most important enhancement over generic LocalBusiness is the medicalSpecialty property. When a patient searches for 'dermatologist near me' or 'pediatrician in [city]', Google can match your practice to these specialty-specific queries.

Consider using the most specific subtype available: Physician for individual doctor practices, Dentist for dental offices, Hospital for hospitals, and Pharmacy for pharmacies. Each subtype may enable additional specialty properties.

Ready to Create MedicalBusiness Markup?

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