S SCHEMA.BIZ
Person & Organization Extends: Thing

Person Schema Markup

Person markup identifies individuals and their attributes. It's essential for author pages, team directories, and personal websites — and increasingly important for Google's E-E-A-T assessment of content authority.

Eligible Rich Results

Knowledge Panel

When to Use Person

Author pages Team directories Personal websites Speaker profiles Expert bios

Properties

Property Type Status Description
name Text required The person's full name.
url URL recommended Personal website or profile URL.
image URL recommended Photo of the person.
jobTitle Text recommended Current job title or role.
worksFor Organization optional Employer organization.
sameAs URL (array) recommended Links to social profiles.
alumniOf EducationalOrganization optional School(s) attended.
knowsAbout Text or Thing optional Areas of expertise.
email Text optional Contact email.
givenName Text optional First name.
familyName Text optional Last name.

JSON-LD Examples

Author Profile

A blog author with expertise and social links.

{
  "@context": "https://schema.org",
  "@type": "Person",
  "name": "Dr. Emily Chen",
  "url": "https://emilychen.dev",
  "image": "https://emilychen.dev/photo.jpg",
  "jobTitle": "Staff Software Engineer",
  "worksFor": {
    "@type": "Organization",
    "name": "Google"
  },
  "knowsAbout": [
    "Machine Learning",
    "Natural Language Processing",
    "Python"
  ],
  "sameAs": [
    "https://twitter.com/emilychen",
    "https://github.com/emilychen",
    "https://linkedin.com/in/emilychen"
  ]
}

Common Mistakes

Not linking the Person to their authored articles — use the same Person identifier in Article.author.

Omitting sameAs links to social profiles — these help Google establish identity.

Complete Guide to Person Schema Markup

Person schema markup has become increasingly important as Google places more emphasis on E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness). By marking up author profiles with Person schema, you help Google understand who is creating your content and why they're qualified.

The most effective use of Person markup is on author profile pages. Include the person's name, image, jobTitle, worksFor, and sameAs links to social profiles. Then reference this same Person entity in the author property of your Article markup to establish a consistent author identity across your site.

Related Types

Ready to Create Person Markup?

Use our free generator to create valid Person JSON-LD markup with a visual form. No coding required.

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