Review Schema Markup
Review markup enables Google to display star ratings and review snippets in search results. It can be applied to products, local businesses, books, movies, courses, and many other items.
Google Search Features
- Product snippet Review appears inside this feature's markup. Price, availability and review stars under a product result.
- Review snippet Star ratings and a review excerpt for the reviewed item. Local businesses and organizations: only reviews of other businesses, not reviews they collect about themselves.
- Subscription and paywalled content Tells Google which content is behind a paywall, so it isn't treated as cloaking.
When to Use Review
Properties
| Property | Type | Status | Description |
|---|---|---|---|
| itemReviewed | Thing | required | The item being reviewed. |
| reviewRating | Rating | required | The numeric rating. |
| author | Person or Organization | required | Who wrote the review. |
| reviewBody | Text | recommended | The review text. |
| datePublished | Date | optional | When the review was published. |
| publisher | Organization | optional | Where the review was published. |
JSON-LD Examples
Product Review
A customer review of a product.
{
"@context": "https://schema.org",
"@type": "Review",
"itemReviewed": {
"@type": "Product",
"name": "Ultra Comfort Running Shoes"
},
"reviewRating": {
"@type": "Rating",
"ratingValue": "4",
"bestRating": "5"
},
"author": {
"@type": "Person",
"name": "John D."
},
"reviewBody": "Great shoes for daily runs. Very comfortable and lightweight.",
"datePublished": "2024-02-15"
}Common Mistakes
Self-serving reviews — Google penalizes businesses that mark up their own reviews of themselves.
Not including itemReviewed — the review must reference what's being reviewed.
Complete Guide to Review Schema Markup
Review schema markup enables star rating snippets to appear in Google search results. When a page contains a review of a product, business, or other item, Google can display the rating prominently alongside the search listing.
Google has strict guidelines about review markup: the review must be about a specific, named item (itemReviewed), and businesses cannot mark up reviews of themselves on their own site. Review markup is for editorial or customer reviews.
Related Types
Check Your Review Markup
The generator doesn't have a Review form yet. Paste your markup into the validator to check its types, properties and values, and what Google needs from it.
Open Validator