Business Extends: Intangible

Service Schema Markup

Service describes a non-tangible offering from a business. While Google doesn't have a dedicated Service rich result, proper Service markup improves how Google understands and presents your service pages.

Generate Service Markup View on Schema.org

When to Use Service

Consulting Professional services Cleaning services IT services

Properties

Property	Type	Status	Description
name	Text	required	Service name.
description	Text	recommended	What the service includes.
provider	Organization or Person	recommended	Who provides the service.
areaServed	Text or GeoShape	optional	Service area.
serviceType	Text	optional	Category of service.
offers	Offer	optional	Pricing.
url	URL	optional	Service page URL.

JSON-LD Examples

Consulting Service

A professional consulting service.

{
  "@context": "https://schema.org",
  "@type": "Service",
  "name": "SEO Consulting",
  "description": "Comprehensive SEO audits and strategy consulting for businesses.",
  "provider": {
    "@type": "Organization",
    "name": "Digital Growth Agency"
  },
  "areaServed": "United States",
  "serviceType": "Digital Marketing",
  "offers": {
    "@type": "Offer",
    "price": "2500",
    "priceCurrency": "USD"
  }
}

Common Mistakes

Using Product for services — Service is the correct type for non-tangible offerings.

Complete Guide to Service Schema Markup

Service markup describes non-tangible offerings that a business provides. While there isn't a dedicated Google rich result for services, properly structured Service markup helps Google understand your service pages and can improve their relevance for service-related searches.

Ready to Create Service Markup?

Use our free generator to create valid Service JSON-LD markup with a visual form. No coding required.

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