Business Extends: LocalBusiness

Store Schema Markup

Store is the parent type for various retail establishments. Use it for general retail or use a more specific subtype like ElectronicsStore, ClothingStore, or BookStore when applicable.

Generate Store Markup View on Schema.org

Eligible Rich Results

Local Business Knowledge Panel Google Maps

When to Use Store

Retail shops Boutiques Department stores Specialty stores

Properties

Property	Type	Status	Description
name	Text	required	Store name.
address	PostalAddress	required	Store address.
telephone	Text	recommended	Store phone number.
url	URL	recommended	Store website or online shop.
openingHoursSpecification	OpeningHoursSpecification	recommended	Store hours.
priceRange	Text	recommended	General price level.
image	URL	recommended	Storefront photo.
paymentAccepted	Text	optional	Payment methods accepted.
currenciesAccepted	Text	optional	Currencies accepted.

JSON-LD Examples

Bookstore

An independent bookstore.

{
  "@context": "https://schema.org",
  "@type": "BookStore",
  "name": "Chapters & Verses",
  "image": "https://chaptersandverses.com/store.jpg",
  "url": "https://chaptersandverses.com",
  "telephone": "+1-206-555-0134",
  "priceRange": "$$",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "321 Pike St",
    "addressLocality": "Seattle",
    "addressRegion": "WA",
    "postalCode": "98101",
    "addressCountry": "US"
  }
}

Common Mistakes

Using generic Store when a specific subtype exists (ElectronicsStore, BookStore, etc.).

Not including paymentAccepted if you're a cash-only or card-only business.

Complete Guide to Store Schema Markup

Store schema markup helps retail businesses appear in local search results with essential shopping information like hours, location, and price range. For brick-and-mortar retailers competing with e-commerce, local search visibility is critical for driving foot traffic.

Always use the most specific subtype available: BookStore, ElectronicsStore, ClothingStore, GroceryStore, HardwareStore, or similar. More specific types give Google better context about what your store sells.

Ready to Create Store Markup?

Use our free generator to create valid Store JSON-LD markup with a visual form. No coding required.

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