Organization Schema Markup
Organization markup is foundational for establishing your brand's online identity. Google uses it to build Knowledge Panels, associate social profiles, and display your logo and corporate information in search results.
Eligible Rich Results
When to Use Organization
Properties
| Property | Type | Status | Description |
|---|---|---|---|
| name | Text | required | The official organization name. |
| url | URL | required | The organization's website. |
| logo | URL or ImageObject | recommended | Organization logo. Google recommends at least 112x112px. |
| description | Text | recommended | Brief description of the organization. |
| sameAs | URL (array) | recommended | Social media profile URLs. |
| address | PostalAddress | optional | Physical headquarters address. |
| telephone | Text | optional | Main phone number. |
| Text | optional | Contact email. | |
| foundingDate | Date | optional | When the organization was founded. |
| founder | Person | optional | Organization founder(s). |
| numberOfEmployees | QuantitativeValue | optional | Approximate employee count. |
| legalName | Text | optional | Official legal name if different from brand name. |
JSON-LD Examples
Tech Company
A technology company with social profiles.
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Acme Technologies",
"url": "https://acmetech.com",
"logo": "https://acmetech.com/logo.png",
"description": "Cloud-based project management solutions for modern teams.",
"foundingDate": "2015",
"sameAs": [
"https://twitter.com/acmetech",
"https://linkedin.com/company/acmetech",
"https://github.com/acmetech"
]
}Common Mistakes
Not including sameAs links to social profiles — these help Google verify your brand identity.
Using the logo URL directly instead of a proper ImageObject when the logo has specific dimensions.
Complete Guide to Organization Schema Markup
Organization schema markup is the foundation of your brand's structured data strategy. It tells Google who you are, what your official website is, and which social media profiles belong to you — information that feeds directly into Knowledge Panels and brand-related search features.
Place Organization markup on your homepage. The most important properties are name, url, logo, and sameAs. The sameAs property is particularly powerful: it links your website to your official social profiles, helping Google verify your brand identity across platforms.
The logo property should point to an image that is at least 112x112 pixels. Google may use this logo in search results, Knowledge Panels, and other features. Provide the highest quality version available.
Related Types
Ready to Create Organization Markup?
Use our free generator to create valid Organization JSON-LD markup with a visual form. No coding required.
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