SoftwareApplication Schema Markup
SoftwareApplication markup enables app listings in Google Search with ratings, pricing, and compatibility information. It covers mobile apps, web apps, desktop software, and browser extensions.
Google Search Features
- Software app App details such as rating, price and category.
When to Use SoftwareApplication
Properties
| Property | Type | Status | Description |
|---|---|---|---|
| name | Text | required | App name. |
| offers | Offer | required | Pricing (use price: '0' for free apps). |
| applicationCategory | Text | recommended | Category (BusinessApplication, GameApplication, etc.). |
| operatingSystem | Text | recommended | Supported OS. |
| aggregateRating | AggregateRating | required | User ratings. Google requires aggregateRating or review. |
| description | Text | recommended | What the app does. |
| screenshot | URL | optional | App screenshots. |
| softwareVersion | Text | optional | Current version. |
| downloadUrl | URL | optional | Where to download. |
| fileSize | Text | optional | Download size. |
JSON-LD Examples
Mobile App
A productivity app for iOS and Android.
{
"@context": "https://schema.org",
"@type": "MobileApplication",
"name": "TaskFlow",
"operatingSystem": "iOS 15+, Android 12+",
"applicationCategory": "BusinessApplication",
"offers": {
"@type": "Offer",
"price": "0",
"priceCurrency": "USD"
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.7",
"ratingCount": "12500"
},
"description": "Manage tasks and projects with your team."
}Common Mistakes
Not including an Offer — even free apps must have an Offer with price: '0'.
Using 'Free' instead of '0' for the price field.
Complete Guide to SoftwareApplication Schema Markup
SoftwareApplication markup describes an app: a mobile app, a desktop program, a web application or a game. Google reads it for the software app rich result, which can show an app's rating and price in search results. Google requires a name, an offers object with a price, and a rating, either aggregateRating or review, and recommends applicationCategory and operatingSystem. Without a rating the markup is still valid schema.org, but the page isn't eligible for the rich result.
For a free app, the offer's price is 0, written as a number rather than the word "Free"; for a paid app, add priceCurrency with an ISO 4217 code such as USD. applicationCategory takes a category such as GameApplication, BusinessApplication or DeveloperApplication, and operatingSystem names the platforms, such as "Android", "iOS" or "Windows 11".
schema.org has three subtypes that say more: MobileApplication, WebApplication for software that runs in a browser, and VideoGame. They inherit every SoftwareApplication property, and Google's documentation accepts them. A web app can add browserRequirements, and any app can give softwareVersion, fileSize, downloadUrl and screenshot.
The rating is the part that trips sites up. aggregateRating needs a ratingValue and a ratingCount or reviewCount, and it has to summarize real ratings that the page makes available to its readers; ratings invented to unlock the rich result break Google's guidelines. A site with no ratings should leave the property out.
This site is an example of that choice: each Schema.biz tool page has SoftwareApplication markup with a free offer, an application category and an operating system, but no ratings, because none have been collected. The Schema Validator accordingly reports that the software app rich result needs a rating.
Related Types
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